ARIZONA has launched a new line of three adult beverages based on its signature flavors.
But these summer sippers will be priced at $3.49 each, not 99 cents, for one key reason.
AriZona has given its cooler staples an alcoholic twist in time for summer.
The brand, known for its canned iced tea beverages, has added three new alcoholic drinks to its lineup.
The drinks, which could be compared to Twisted Tea, are made with real fruit juice, real brewed tea, and star “the same iconic taste AriZona is known for with 5 percent alcohol,” according to a press release.
The flavors are as follows:
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- Iced tea with peach
- Green tea with ginseng flavor and honey
- Iced tea with lemon
While regular cans of Arizona are popular for their 99 cents price tag, the alcoholic varieties will be $3.49 each for a 22 fl oz can.
That’s more expensive than Twisted Tea, which is $2.99 for a 24 fl oz can.
The drink is currently rolling out at stores nationwide after a successful test run in Florida.
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Fans on social media have already started sharing their thoughts on the new drinks, with one writing on Twitter: “Bro this AriZona hard green tea is so good, mmmmm.”
“Hard AriZona tea is amazing and the best thing ever,” raved another.
AriZona has set up a handy locator tool to show fans which stores nearby have the drinks in stock.
Customers can also pick up packs of AriZona gummy candies with flavors such as Arnold Palmer, green tea, and mixed fruit.
TOTALLY TWISTED
Alcoholic iced tea is the latest trend in canned alcoholic beverages, following the success of hard seltzers in 2020.
In fact, the volume of hard tea products grew 25.9 percent in 2021 compared to the previous year, reported IWSR Drinks Market Analysis.
Twisted Tea currently owns 90 percent of the market share, with brands like Loverboy and Owl’s Brew offering more niche alternatives.
But AriZona isn’t the only food and drinks brand to put a new twist on its signature product lately.
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Oreo has bought back its limited-edition cotton candy flavor in time for the summer.
And Taco Bell has reintroduced three items from the 90s as part of a new menu lineup.
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